Recently I just finished reading a book titled "The Future of Music - Manifesto For The Digital Music Revolution" authored by David Kusek and Gerd Leonhard. I am not really that much of a bookworm but I do read stuff that interests me, sometimes. I am not really that active in songwriting in regards to the local music industry so I reckoned this book is a good read to assess what's going on with the music industry both locally and globally.
To my surprise, it was rather painful to accept the points and facts mentioned and elaborated by the authors. The real issue of illegal music download seemed to affect the "recording industry" more rather than the "music industry" in terms of sales. It has affect the mechanical royalties for artistes and songwriters too but the one mostly at stake is the record and music publishing industry. Artistes survived or actually earned more from ticket sales of live shows / performances and the act of downloading their songs illegally were like the best free approach to marketing. Pretty ironic but the power of massive file sharing and word of mouth seemed to help increase the artistes popularity and public recognition as well.
There is a theory that music in the future will be ubiquitous so some great measures should be taken into consideration to satisfy everyone involved in the making, distributing, marketing, buying and listening to music. It all began with live performances back in the days and later these live performances were recorded into vinyl which then evolved into cassette tapes, audio compact discs and digital mp3 as of today. In short, music may be synonymous to water and electricity bills in the future. If you're looking for a good read in relation to music, this book might be good for you.
Two things that I'd conclude after reading this book. Firstly, I felt like the whole picture is going to go back to square one where music at large is going to be performed live which is pretty much biased to the experience of "live entertainment". Secondly, having music bills like water bills is a degradation, far from music appreciation which would jeopardize musicians who depend on prerecorded music to earn a living.
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